Hi! My name is Alex Lieberman.

I am a Co-founder of Morning Brew and Storyarb. I am also the Host of Founder’s Journal.

I’m a business barista, entrepreneur, and content creator. I embody the irrational confidence, relentless grind, and creative ecstasy it takes to build something from the ground up.

Through my work, I offer candid advice on building businesses and explore how today’s world impacts founders.

I created Founder’s Journal to give you an insider’s look into building businesses.

I explore my journey as a founder, from the painful challenges of going from 0-to-1 to the powerful frameworks that help me scale to millions in revenue, along with the emotional rollercoaster that’s present throughout.

Read more about me in my about page here, or see my articles here.

get to know storyarb

Getting to Know storyarb

It’s been exactly 2 years since storyarb started. We went from a tweet about executive ghostwriting to a mid … Read more
create content with ai

Introducing Distro: The First AI Content Strategist

I’m excited to announce Distro, the first AI content strategist designed to solve a problem I’ve personally watched thousands … Read more
idea to success, building a business map

Lessons From Building Multiple Businesses

I’m 2 years into multipreneurship. I embarked on this journey because I loved the early days of building Morning … Read more

5 Business Lessons From Rihanna’s Entrepreneurial Journey

Rihanna was the first female billionaire to perform a Super Bowl half-time show. What you probably don’t realize is … Read more