I get messaged about it daily, so running it back.
Here’s my current software & service stack across my businesses.
Table of Contents
Core
Tenex – AI transformation and output-based engineering services. This is where the magic happens for clients looking to transform their operations.
storyarb – my content partner that creates and executes B2B editorial flywheel that drives demand. They handle the heavy lifting on content strategy and execution.
Distro – a content software that powers all of my social and marketing content. Everything you see from me flows through this system.
GrowthPair – an AI-trained marketing assistants that execute on my high-level marketing strategies. I think big picture, they handle execution.
Productivity
Notion – my companies’ digital walk-in closet. Everything lives here in organized chaos.
Granola – for call recording & note-taking. I never miss a detail from important conversations.
Oceans – this is where I hire offshore executive assistants that I love working with. It’s a game-changer for delegation.
Claude Code – our engineers eat, sleep, ship with this. Recent limits made them frown.
Business Ops
doola – I use this to incorporate all of my businesses and create company documents. It makes the legal stuff simple.
Gusto – an all-in-one HR platform I love. Plus, the CEO is the man. Gusto handles payroll, benefits, everything people-related.
Mercury – slick business banking product. Banking that doesn’t make you want to cry.
Cake Equity – handles the boring but important SAFE, stock option, etc docs I don’t like dealing with.
Communication
Slack – no explanation needed. Where work conversations happen.
Google for Work – if you don’t know, welcome to earth. The foundation everything else builds on.
WhatsApp – houses several AI communities I’ve built and run. Where the real conversations happen.
HubSpot – my go-to CRM. It keeps track of everyone and everything.
Legal
Josh Gerben – my trademark guy. Protects what matters most.
Conclusion
Not sure what tool to use? Start with one that solve your biggest pain points first, then build from there.