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• About Alex Lieberman : Alex Lieberman is Co-Founder of Morning Brew and Founder of Tenex. NYC-based. Host of Founder's Journal. Co-host of The Crazy Ones with Jesse Pujji.
• Contact : Contact Get in touch via my socials. 📍 Instagram 📍 LinkedIn 📍 YouTube 📍 X
• Now : What Alex Lieberman is focused on lately: building Tenex, an AI engineering firm, plus writing and speaking on practical AI use cases.
• Tenex : Tenex is the bootstrapped AI transformation and engineering firm Alex Lieberman is building to help companies go from AI-absent to AI-native.

Best Posts

A curated set of articles that show who Alex is: the Morning Brew origin story, what he has learned building in AI, and the values that guide everything he does.

• A 32-Year Overnight Success : Alex Lieberman reintroduces himself at 200,000 followers: the privilege and pain of his early years and the path that led to Morning Brew.
• What I Have Learned Building in AI : Alex Lieberman shares lessons from building Tenex: market reality, cofounder chemistry, the AI paradox, and innovating on the last mile.
• Don't Try This: Running 5K While Explaining How I Built and Sold Morning Brew : Alex Lieberman tells his origin story during a 5K run with Kate Mackz: from being bullied in high school to building Morning Brew into a media empire.

AI

I have been obsessively testing AI tools and writing about what actually works, what is overhyped, and what founders should pay attention to. In "Is Claude Opus 4.5 Worth the Hype?," I broke down whether the latest model lives up to the buzz. I keep coming back to questions like this because the AI space moves fast and most of the commentary is surface-level.

• Three Levels of AI Maturity in Business : Alex Lieberman maps three levels of AI maturity in business: onboarding teams to tools, building a first agent, and fine-tuning custom models.
• The 10 Steps to AI Transformation (Only 1 Is Actually AI) : Alex Lieberman breaks down the 10 steps to AI transformation, and why only 1 is actually AI. The other 9 are the far harder part of the work.
• Claude Code Workshops Are Coming to Dallas and Chicago This May : Alex Lieberman on the free hands-on Claude Code workshops Tenex is running with Anthropic in Dallas and Chicago for engineering leaders this May.
• The Enterprise Brain: Why Someone Will Make a Fortune Solving Knowledge Work's Biggest Problem : Alex Lieberman on why an AI system that gathers all of a knowledge worker's scattered context is the biggest unsolved problem in white-collar work.
• I Built an AI Interview Companion to Run More Objective Interviews : Alex Lieberman walks through a v1 AI tool he built that scores candidates, transcribes calls, and suggests interview questions in real time.
• You're Only Scratching the Surface of AI : Alex Lieberman on getting more from AI: question old habits, assume it can do more, and give it time and feedback to earn your trust.
• Where Engineers Should Work to Future-Proof Their Careers : Alex Lieberman on where engineers should work to stay valuable: companies that force complex problems, agentic systems, and constant growth.
• How One Marketer Created 40 Facebook Ads, 100 Landing Pages, and Booked 4 Podcasts in a Single Day : Alex Lieberman breaks down Cody Schneider's AI system for paid marketing: Reddit pain-point research, 40 ad variations, and matched landing pages.
• Half of Marketing Teams Will Be Rewriting Their AI Messaging in 12 Months : Alex Lieberman on storyarb research from 84 marketing leaders showing teams sell how AI works instead of the outcomes buyers actually want.
• How I Built a 17-Slide Partnership Deck in Under 10 Minutes with Claude Code : Alex Lieberman shares how he built a 17-slide partnership deck in under 10 minutes with Claude Code, including the files and prompt he used.
• A Finance Exec's AI Transformation: From 2-Week Models to 2 Hours : Alex Lieberman recaps a finance leader's AI show-and-tell: a financial model built in 2 hours instead of weeks, plus a customer ROI dashboard.
• Is Claude Opus 4.5 Worth the Hype? : Alex Lieberman asks the Tenex engineering team for honest reviews of Claude Opus 4.5 on speed, context handling, and understanding intent.
• 41 High ROI AI Use Cases by Category : Alex Lieberman shares 42 AI use cases he tested over a year, organized by category, from software development to everyday business workflows.
• What I Have Learned Building in AI : Alex Lieberman shares lessons from building Tenex: market reality, cofounder chemistry, the AI paradox, and innovating on the last mile.
• Stop Playing AI on Hard Mode : Alex Lieberman on why companies should start with practical AI adoption before flashy products, with a phased path from single tools to teams.
• How to Make Studio-Quality Videos Using AI Tools : Alex Lieberman on creating studio-quality videos for under $500 using VEO3, ChatGPT, and CapCut, with insights from creator PJ Accetturo.
• Is AI Really Coming for Your Job? : Alex Lieberman on the real near-term effect of AI on jobs: some replaced, some amplified, some democratized, and many only lightly touched.
• Making AI Approachable & Actionable : Alex Lieberman on Applied, the free weekly digital event series from Tenex built to make AI more approachable and actionable for professionals.
• How to Win Deals in the Age of AI : Alex Lieberman tells the sales story of a Tenex engineer who won back a lost deal by building and shipping a working app within 12 hours.
• The 26 Biggest AI Frustrations Every Founder Faces : Alex Lieberman asked 250 founders what frustrates them most about AI right now: information overload, security risks, and strategic missteps.
• 14 Hot Takes on AI From Cracked Engineers : Alex Lieberman collects 14 hot takes on AI from cracked engineers, from why AGI isn't imminent to how AI amplifies who you really are.
• My Current Beliefs on the AI Supercycle : Alex Lieberman shares his core beliefs on AI: a decade-long supercycle and the three relationships businesses will have with the technology.
• Why AI’s Hype Outruns Its Hustle : Alex Lieberman on the talk-to-walk gap in AI: why feeds overflow with AI chatter while real, hands-on usage lags far behind the noise.
• Introducing Distro: The First AI Content Strategist : Alex Lieberman introduces Distro, an AI content strategist that turns natural conversation into polished posts for founders and executives.

Business

Business lessons from building Morning Brew and everything that came after. "Announcing Our Partnership with Vercel" was a huge moment, five years in the making. I keep coming back to partnership stories like this because the behind-the-scenes work rarely gets talked about. "The 50-Day Culture Test" resonated with a lot of readers. I used to think core values were total bullshit. Writing about what changed my mind helps me stay honest about it.

• My Playbook for Building a Recruiting Machine : Alex Lieberman shares the recruiting playbook for Tenex: matching selling with anti-selling and hunting for undervalued engineering talent.
• The Two Decisions That Will Make or Break Your Startup : Alex Lieberman on the two choices that decide a startup's fate: who you co-found with and which market you enter, drawn from building Tenex.
• The Repositioning Gap: What Dario Amodei's Interview Means for Your Business : Alex Lieberman breaks down Dario Amodei's interview and the costly gap between knowing AI is coming and actually repositioning your business.
• One of the Most Insane Weeks of My Career : Alex Lieberman on Tenex's momentum 11 months in: bootstrapped to Series B scale, six AI partnerships, and a fast-growing media platform.
• Announcing Our Partnership with Vercel : Alex Lieberman announces Tenex's partnership with Vercel, why his engineers love the products, and what the collaboration looks like to start.
• The 50-Day Culture Test : Alex Lieberman on Jason Fried's idea that culture is a 50-day moving average of behaviors, and why core values only matter when they're enforced.
• Scale with EOS : Alex Lieberman on why he uses EOS, the Entrepreneurial Operating System, across his companies after scaling Morning Brew to $70M+ in revenue.
• My Tech Stack That Runs Multiple Businesses : Alex Lieberman shares the software and service stack he uses across his businesses, from Tenex and Distro to Notion, Granola, and Claude Code.
• Building a Life, Not Just a Business : Alex Lieberman on his north star of being a world-class family man and entrepreneur, and the principles that keep both in focus.
• Don't Try This: Running 5K While Explaining How I Built and Sold Morning Brew : Alex Lieberman tells his origin story during a 5K run with Kate Mackz: from being bullied in high school to building Morning Brew into a media empire.
• Post Run High: What No One Tells You About a $75M Exit at 28 : Alex Lieberman on the Post Run High podcast with Kate Mackz: his Wall Street roots, childhood challenges, and selling Morning Brew for $75 million.
• 9 Insights From Speaking With 100+ Software Engineers : Alex Lieberman shares 9 insights from speaking with 100+ software engineers: the two archetypes, risk aversion, and three relationships with AI.
• Getting to Know storyarb : Alex Lieberman on storyarb's first two years: from a tweet about ghostwriting to a mid 7-figure agency, with a community Q&A on the journey.
• Lessons From Building Multiple Businesses : Alex Lieberman on two years of multipreneurship: his model of incubating businesses, early doubts, and what storyarb's growth has proven so far.
• My Startup Stack: 100+ Tools Later : Alex Lieberman shares the startup stack he settled on after 10 years and 100+ tools, covering formation, CRM, content, banking, and HR.
• 5 Business Lessons From Rihanna's Entrepreneurial Journey : Alex Lieberman on 5 business lessons from Rihanna's rise with Fenty Beauty, from deal structure to building for large, forgotten audiences.

General

A catch-all for ideas that do not fit neatly into one box. "How I Create 1,000+ Posts Per Year as a Full-Time Founder" is about the tool I use to stay prolific while running companies. I wrote it because the question kept coming up, and I wanted to give people a real answer instead of vague productivity advice.

• Claude Code Beyond Engineering: 11 Powerful Use Cases from Ultra-Users : Alex Lieberman shares 11 non-engineering Claude Code use cases from ultra-users, from reimagining workflows to building custom knowledge bases.
• How I Create 1,000+ Posts Per Year as a Full-Time Founder : Alex Lieberman shares his daily four-step process for creating 1,000+ posts a year as a full-time founder using Distro, Claude, and OpusClip.

Personal

The personal side of things. Family, fear, and the stuff that does not fit in a LinkedIn post. "What 100+ Speaking Gigs Taught Me About Fear" came after a keynote to 350 executives that reminded me of something I keep forgetting. Fear does not go away. You just learn to work with it.

• A 32-Year Overnight Success : Alex Lieberman reintroduces himself at 200,000 followers: the privilege and pain of his early years and the path that led to Morning Brew.
• What 100+ Speaking Gigs Taught Me About Fear : After 100+ speaking gigs, Alex Lieberman still gets nervous. He shares three ideas that calm him right before he steps on stage.
• Matching Mondays : Alex Lieberman shares Matching Mondays: photos of his matching outfit with Brooke and where to follow along for more life updates.
• Brooke : Alex Lieberman welcomes his daughter, Brooke Spencer Lieberman, named in honor of his dad, Bruce Spencer Lieberman. Mom and baby are healthy.
• The Standard : Alex Lieberman on The Standard, a weekly storyarb newsletter breaking down strategies, from AI to KPIs, from the marketers defining the industry.
• Mondo Duplantis: My Favorite Athlete : Alex Lieberman on how pole-vaulter Mondo Duplantis used incentives, raising the bar a centimeter at a time, to break his world record again and again.